GROUNDWORK
Build the core of your business so every next step actually works.
If your marketing feels scattered, your website isn’t doing its job, or you keep second-guessing what to fix first, this is where things finally start making sense. Doing the Groundwork gives you direction. The kind you can act on, not just think about.
This is the phase where we establish the pieces that make the rest of your business functional, consistent, and ready for growth.
Here, your business gets its structure. The essential, high-impact pieces that determine whether your marketing will work or fall flat.
In this phase, we shape:
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Who you’re talking to
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How your brand communicates
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How your website guides people
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How your business is positioned
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What your customer experiences when they land in your world
This is the groundwork of lasting growth. When your foundations are strong, the rest of your marketing becomes predictable and easier to build.
Signs You’re in the Groundwork Phase
You may be here if:
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You don’t have a clear picture of your ideal customer
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Your messaging feels inconsistent or generic
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Your visuals don’t match the level of your work
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You’ve outgrown your brand but haven’t updated it
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Your website feels incomplete or doesn’t convert
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You’re pivoting your business direction
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You know you’re capable of more, but don’t know where to focus
Groundwork is for the business owner who knows they’re onto something. They just need the right structure beneath them.
Common Gaps We See
This phase often comes with:
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Undefined audience
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Messaging that doesn’t stand out and feels vague
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Branding that doesn’t communicate value
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A website that feels like a placeholder or is more pretty than functional for your business
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A confusing customer journey
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No real differentiation in the market
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Inconsistent voice or visuals
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A digital presence built in pieces instead of a plan
These aren’t problems; they’re indicators of where to start.
What Matters Most Right Now
In the Groundwork phase, your biggest wins come from:
1. Defining your ideal customer with precision so your messaging, marketing, and offers speak directly to the right people.
2. Developing a brand identity that represents your value.
Strategy → message → visuals all working together.
3. Building an online home that supports your business goals. A website that communicates, guides, and converts, intentionally.
Once these are in place, you’ll finally know what to build next and why.
Your Recommended Next Step
Quick Wins
If you need fast answers on what to fix first.
The Audit Call ($147)
A focused session where we walk through your foundations, identify what needs attention, and outline what to build next so you’re not guessing.
The Video Audit ($97)
You’ll receive a personalized breakdown of your current foundation and your next steps all recorded for you to review anytime.
Start Your Groundwork
If you know you're ready to rebuild your brand or website and want clarity on the best path forward
The Discovery Call ($0)
A focused conversation where we review your goals, your current brand identity, messaging, and website performance to determine which foundational deliverable you need: Brand Strategy, Brand Identity, Website Design, or a full Foundations Package. You’ll leave knowing what’s required, what the process looks like, and what will move your business forward with the strongest foundation.