CONNECTION
Turn new attention into genuine connection and connection into momentum.
You’ve already done the hard work of getting people through the door. Now the question becomes:
How do you keep them engaged, supported, and moving closer to working with you?
You may feel like people find yo, but they don’t stick around.
Or your engagement drops after the first touchpoint.
Or you’re collecting leads, but not building relationships with them.
Connection is where you transform curiosity into trust and trust into movement.
If you want a 90-day plan and the confidence of knowing exactly what to prioritize next
Connection is the space between “Hey, I found you” and “I’m ready to work with you.”
This phase focuses on:
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What people experience once they enter your world
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How you show up in their inbox, feed, or DMs
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How you nurture trust without overwhelming them
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How you turn new leads into warm leads
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How you help people understand the value of your work
Connection is the glue that keeps your audience connected.
Signs You’re in the Connection Phase
You might be here if:
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You collect emails but rarely email your list
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Your engagement drops after someone follows you
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People discover you but don’t convert into clients
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You feel disconnected from your audience
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You have no structured nurture plan or email sequence
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You’re not consistently educating, guiding, or supporting your audience
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You rely on spontaneous posting to maintain connection
If people are finding you but not staying, this is your phase.
Common Gaps We See
Businesses in the Connection phase often struggle with:
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No welcome sequence
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Inconsistent email marketing
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Social content that doesn’t build trust
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No clear narrative or throughline in their messaging
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Lack of personal connection with their audience
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Feeling like they have to “perform” instead of simply connect
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An unclear customer journey after someone signs up or follows
These gaps don’t require more effort, just intentional effort.
What Matters Most Right Now
To strengthen this phase, a few targeted moves create the biggest transformation:
1. A simple, strategic nurture plan
So that new leads stay connected, supported, and moving forward.
2. Email marketing that actually deepens trust
Not long essays. Not pressure. Just consistent, valuable communication.
3. Content that educates, guides, and humanizes your brand so people understand who you are and how you can help them.
Connection isn’t about being more present, it’s about being more intentional.
Your Recommended Next Step
Quick Wins
If you want clarity on what to say, how to nurture your audience, and what’s missing in your relationship-building content.
Lead Nurture & Conversion Session
A focused session to map your nurture pathway and strengthen the steps your audience takes from curious to committed.
Messaging & Story Audit
A quick review of your messaging and value content to highlight what’s connecting and what needs adjusting so your audience feels more aligned with you.
Strengthen Your Connection
If you're ready to deepen trust, warm up your audience, and guide people confidently toward working with you.
Nurture Sequence Build
A done-for-you email sequence designed to build connection, deliver value, and move your audience closer to becoming clients. We’ll create a clear, intentional nurture path that reflects your voice, supports your offers, and keeps people engaged long after they join your list.